Goodbye Green Mountain Coffee!
I’ve been a customer for many years, way back to the days when I bought my first cup at a small, coffee shop in Waitsfield, VT. , where Green Mountain Coffee began. Now officially known as Keurig Green Mountain, the company has taken a huge leap into the corporate stratosphere, with prices to match.
Like Ben & Jerry’s before them, a small Vermont company with a unique and superior spin on an old chestnut, Green Mountain’s success doesn’t necessarily mean a better product. I remember Ben & Jerry’s ice cream at the original location (a former gas station in downtown Burlington) tasting much better than what you now get at the long since, corporate B&J scoop shop at the top of Church St., in a supermarket or at various locations around the world.
For years, I enjoyed “Green Mountain” coffee, especially when they first established their business. Their coffee was truly unique and delicious. I quickly fell out of love with the flavored coffees (particularly Hazelnut), which seemed too artificial. However, I truly enjoyed their original non-flavored coffee. If I noticed a store selling New England Coffee, etc. I would go to another store because I simply had to have Green Mountain coffee.
As of recently, those days have to come to an end and I will no longer be purchasing what has become Keurig Green Mountain.
Why? The coffee still tastes great, no better or worse than it has over the years. The corporate changes don’t influence my decision one way or another. I actually own and enjoy a Keurig machine. Like anything else in this world, the price was my breaking point. Over the past few years, I have seen a 12oz bag of coffee increase in price from $3.99 per bag up to $6.99 (at a local Maplefields store), but I was ok with that. It was also great to be able to buy Green Mountain Coffee at Costco, but that ended a few years ago as well, and so did the savings.
Recently, the cost of a 12oz bag was around $6.99 to $7.99, but you could easily find it at the lower price of $6.99. Apparently not anymore. Upon a recent visit to Maplefields to stock up, I noticed the price had increased to $9.99 for a 12oz. bag. Whoa…that’s around a 30% markup! I asked the store clerk about it and she said that the price had indeed escalated, and that many other stores were “charging even more”. That was my breaking point. Unfortunately, Green Mountain Coffee is now off my list and I will be looking into other coffee choices.
Though still a bit expensive, perhaps I will give Vermont Coffee Company a try. They do sell at Costco, which hopefully means savings, and you can buy a 16oz bag of coffee online for $10.49, which is still a better deal than Keurig Green Mountain. As for being on the run and wanting a quick cup of coffee, I recommend Cumberland Farms. You can get any size cup for 99 cents and the coffee tastes just as good as the much more costly Keurig Green Mountain choices.
Then again, maybe I will try to find a coffee not made in Vermont. It really does seem that many of these companies that encourage “Buy Vermont First” often forget about Vermonters, who helped to them to become prosperous in the first place. Until prices come back down to earth, many of us living here with a middle class income, simply cannot afford to “Buy Vermont First”.
P.S. I found these nifty little cups for my Keurig machine that allow you to fill your own K-cups with any brand of coffee you wish. I will be experimenting with different brands to find a Green Mountain coffee replacement.
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